Thursday, 3 February 2011

Product Placement

My magazine will appeal to the audience that are interested in the Back stage tour gossip and the new up and coming mainstream music artists. I feel there is not a market for this type of magazine as there is either a music based magazine or a gossip, personal lifes of the artists based magazine and i think this will appeal to many as theres nothing like this out there at this time. It will cover mainstream and popular artists and bands along with their personal lives and relevent gossip.

I aim to sell my magazine in most supermarkets and newsagents and other music orientated shops just as HMV. The magazine will be between the celebrity culture magazines and the music magazines as it contains both and is a mixture of the both styles. I want it to draw the attention of music magazine fans that also like to know about the bands social life and inside gossip about them. The price the magazine will be sold for will be £2.10 belive this price is perfect and a good balance as the price is very compettetive next to the other music magazine and the price is reasonable for those who are used to buying tabloid magazines. The paper quality wont be super glossy and expensive, just regular good printing colour paper that will still draw the attention of the reader. Ive chosen to do this as i want the front cover to be shiny and glossy to really stand out on the shelfs. The magazine will be a monthly issue and will also be a very compettetive price for the other monthly magazine issues avalible.

im going to call my magazine 'FRESH' i think this is a good name as fresh is asosiated with, new interesting exciting, first for gossip information. Fresh is a new and exciting name and will draw potential customers attention to the bright colours of the front cover. The magazine will be avalible to subscribe to on a monthly basis, and will be sent to the customers house via the post. This is good for sales as there is a regular influx of readers and profit coming in. subscribing also means that the magazine will be perchased no matter what each month. The magazine will also be avalible for download online, as downloading tabloid papers and other articles is becoming more and more popular as people with busy lifestyles can acsess the magzine on there portable devices, it can be perchased without even leaving there house.

What i have learnt

  • i have learnt that most people i asked were more interested the gossip about the musicians private lifes rather than the actual music. So i will cover this the most along with there up and coming new music.
  • Big bright photos of the artists are important and one of the main reasons people by the magazine is for the recent photos of the artists, so i will ensure that i have lots of large good photographs to go along side the articles.
  • The music magazine industry appeals most to the 14-17 age group, so i will write in a way that, the 14-17 age group would most be able to relate to and enjoy.
  • Most people would prefer to buy a music magazine monthly, so i will sell my magazine as monthly issue aswell as if i do this the sales are more likely to be higher.
  • I learnt that most customers in the 14-17 age group would prefer to pay £2.50-£3.00 for a monthly music magazine so i decided to sell my magazine at £2.10, as i belive this is a very compettetive price and would appeal to the targeted age group as its far cheaper than other monthly music magazines.

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