Idea 1)
i first thought the idea of having a plain black logo would look smart and appeal to both male and female and all age groups, but my idea for the word 'fresh' is that its bright and new and exciting and this logo does not reflect this so i decided against using this.
Idea 2)
Idea 2)
I then asked a few people what colours come to mind when i say the word fresh, most of them said green, i had a go with some 3d affects to try and make the logo look more exciting, but it just made the bright green look slimey and it didnt looks 'Fresh' so i decided green wasnt the right colour.
I liked the 3d affect the idea 2 had so i decided to use the same affect but brighten the edges up and give it a glow and try to inhance the brightness and lighten the logo up abit. But having the 3d affect darkend the colour again and didnt look bright and exciting like i wanted it to, i dont like this logo at all so i wont use it.
Idea 4)
Idea 4)
Taking all previous attempts into concideration i decided that pink and orange are both very bright fresh and vibrant colours that would go well with the name and they look good together. I decided to keep the glow on the font as it really makes the orange stand out. I didnt like the tint the 3d affect gave the logo so i got rid of that and i was left with a block orange font. i have decided to use this for my final magazine cover as it fits in to everything i want.
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